Pay-Per-Click Services (get on the first page of Google & Yahoo FAST through their sponsored listings)

Sponsored listings can place your website at the top of Google and Yahoo. Our full service setup and pay-per-click services management program, also known as search engine marketing starts as low as $300 per month (plus your click-through fees). You will be provided with key phrase research, full service setup & maintenance of your account, conversion tracking, detailed monthly reports and on-going support for highly effective campaigns. Learn more about our search engine marketing services.

Organic Optimization Services (to move your website to the top of Google & Yahoo within the free, natural listings)

Roughly 70% of all search engine traffic is through non-sponsored, "natural" search engine rankings.  We provide organic search engine optimization services, copywriting and powerful, yet ethical inbound link building campaigns that will move you to the top of Google and other major search engines.  Let us provide you with a free website analysis and a free custom tailored proposal for your individual website positioning needs by calling us toll free at 303-653-8370 or request a free proposal through our online form.

Who are the Major Search Engines?
No surprise, Google currently holds the #1 spot. They recently announced that they have reached over one trillion  web pages within their index and are continuing to grow by several billion new web pages per day. As of 2007 it was stated by comScore that Google was responding to over 35 billion searches per month (over one billion per day).  Thus, when it comes to search engine optimization and search engine marketing services, our primary focus is generating top positions within Google, however our clients also rank well across the board.

Google supplies both sponsored and free results to AOL and Netscape. They also provide sponsored results to Ask.com. Yahoo supplies both sponsored and free results to AllTheWeb, Lycos and AltaVista, making them the second largest search portal and MSN the third. 

Why is search engine positioning so important?
A. Our search engine marketing firm can generate a tremendous amount of highly qualified traffic. Many of our clients have stated that our services generated the best return of investment (ROI) they have ever seen, when compared to conventional forms of marketing and advertising such as direct mail, print ads and trade shows. The ever growing increase of high speed internet access, both at the office and at the home, has pushed this even further. There are currently over 200 million internet users within the U.S. alone and over one billion internet users worldwide.

Additional findings from other marketing research firms:

"81 percent of internet users find the web sites they're looking for through search engines. And 54 percent of experienced online shoppers primarily rely on a search engine when trying to find a product to purchase online." - Jupiter Communications: Consumer Survey Data "Search engines have created more awareness for websites than all other advertising combined including banners, newspapers, television, and radio." - IMT Strategies "Over 80% of search engine users find what they are looking for within the first three pages. Sales leads made from keyword and phrase searches are the most qualified and have the highest purchase probability." - Forrester Reports

Where do people click the most?
According to the "eye tracking" chart seen to the right (generated by Enquiro), you can see what is commonly referred to as the "Google triangle." This proves two things; 1) the importance of being ranked at the top of the page, versus the bottom and 2) non-sponsored (organic, natural) rankings listed down the left hand side receive far more traffic than the sponsored (pay-per-click) rankings listed down the right side.

We superimposed a Google results page below this eye / click tracking heat map to help clarify what you are looking at.

While sponsored listings can be a profitable (when done correctly), improving your rankings within the non-sponsored listings is the far better investment in the long run.  If your web site is not appearing within the top of the first page (when searching for your specific products), you are choosing to allow your competitors to reap from this profitable piece of search engine real estate. 

It only makes sense to budget a portion of your marketing budget toward people who are already searching for you in the first place.  SW Web Marketing  is a search engine positioning company that can help you increase your sales by dramatically improving your overall presence within the major search engines. 

How do we move to the top of the search engines?
A. There are two main areas to target; Sponsored Listings (which requires pay-per-click management) and Natural Listings (which requires search engine advertising services and link building services). We offer services for each.

Interested? Call us toll free at 303-653-8370, or click here to request a free custom proposal.